Advice for the generative corporate journey.
The generative enterprise is a paradigm where your business leverages generative AI to lift productivity and creativity at all levels. From individual tasks to entire divisions. It's about business results -- not about “prompt engineering”.
The strategy is described in the acclaimed bestseller AI Strategy — Digital Intelligence Turnbook.
We primarily advise companies considering or already using Spintype Generative Enterprise.
Arguably the world's most in-depth maturity analysis.
AI maturity analysis for the generative enterprise.
Most companies in the world are being influenced by digital intelligence, whether it is at the algorithm level or more advanced artificial intelligence. Our AI Maturity/Readiness Assessment is, to our knowledge, the most comprehensive AI maturity analysis on the market and the only one oriented towards becoming a generative company.
It is an exercise that requires management to set aside 1-2 hours for interviews and 2-3 hours for comprehensive feedback and action plan suggestions. The result is a unique insight that provides a solid breeding ground for future AI investments.
What does the analysis entail?
The analysis is based on best practice in 9 strategic areas and 3 operational areas, which together give a clear picture of how far the company is in the different areas, on the way to becoming a “Generative Enterprise”.

How do we do?
Through interviews with top management, e.g. CEO, CFO and possibly. CTO, we identify strengths and opportunities in all related areas. We gather knowledge in an analysis that is both action-oriented and strategic. This provides a quick overview and creates a concrete action plan for the next step towards even more AI readiness and more Return on Intelligence. The report includes:
• A report with detailed analysis of the maturity level across the key AI parameters. Typically on 14-16 pages.
• Incl. Executive Summary with clear recommendations and priority areas of action.
• Evt. Workshop and sparring to ensure understanding and ownership of the results.

Why choose us?
Our experienced consultants combine deep technological insight with strategic understanding, ensuring your AI journey is rooted in both technology and business needs. Whether you are in the start-up phase or already have AI initiatives underway, we tailor our analysis to your unique situation.
Are you ready to take the temperature of your company's AI readiness? Contact us today for a non-binding discussion.
book a meeting with usThe Experience Lab.
Your path to improvement and change with Spintype Generative Enterprise or Publisher.
Our Experience Lab is designed to ensure results of investment in Spintype Generative Enterprise or Spintype Publisher. We offer a structured and practical course over 3-12 months to help identify and create further results.
What you get:
1. Strategic Assessment and Analysis
• AI Maturity & Readiness assessment and gap analysis.
• A comprehensive Executive Summary with concrete recommendations and next steps
2. Hands-on learning and inspiration
• Inspiring keynote about GenAI and its transformative potential with Jesper Bove-Nielsen, among others.
• Workshop focusing on GenAI use cases, relevant tools and concrete application possibilities.
• Identification of low-hanging fruits (LHF) and quick wins (QW), which can be implemented relatively quickly in the company.
3. Deployment and scaling
• Spin type Generative Enterprise licenses for relevant applications.
• Onboarding of employees and organized courses that ensure wide adoption.
• Assist in establishing organizational anchors that support the long-term AI strategy.
• Ongoing evaluation and conclusions to ensure long-term success of Spintype Generative Enterprise.
Why choose GenAI Experience Lab?
We combine deep professional AI expertise with business understanding, and a good deal of humility for your business, to ensure that generative AI creates real value for your business. Whether you are in the early stages of AI exploration or ready for deployment, our lab course can be tailored to deliver concrete results with Spintype Generative Enteprise.
If you already have a good process with an IT supplier or a digital agency, we are happy to go hand in hand with them.
Contact us to learn more about how we can help you get started.
start your transformationFind the use cases that create results now!
Get results now — with Spintype Generative Enterprise.
AI only creates value when it is applied to the right places in the business. Spintype Use Case Workshop helps your organization identify, prioritize, and plan AI initiatives that deliver the greatest business value — quickly and efficiently.

What do you achieve with the workshop?
The purpose of the workshop is to map potential AI use cases for your company with Spintype Generative Enterprise. During the workshop, we place potential initiatives in a value matrix based on effort and expected value.
Here we will typically uncover two specific areas:
• Quick Wins — Low-hanging fruits that can be quickly deployed and create results.
• Adjustments and incremental changes — Small improvements with low effort and moderate value.
The workshop may also include other areas such as :
• Big Bets — Larger projects with high value but requiring more resources and time.
• Time Bandits — Projects that require a lot of effort but offer limited value.
The workshop includes:
• Identifying AI potentials in your organization across departments and processes.
• Categorization and prioritization of AI-use cases in the value matrix.
• Hands-on sparring with our AI experts, and specific concrete use scenarios for your company. Of course, we use Spintype Generative Enteprise.
• Presentation of the roadmap for the implementation of quick wins and planning of major initiatives.
After the workshop you will receive:
• An action-oriented short report with identified AI use cases and a prioritization matrix.
• An overview with suggestions for next steps and recommendations.
Why choose our Use Case Workshop?
We bring hands-on experience and insights into the latest AI tools to the table, ensuring that the workshop is not just about ideas — but also about creating real business value.
Are you ready to identify and realize the potential of AI in your business? Contact us to book a Spintype Generative Enterprise Use Case Workshop and begin your AI transformation today.
Contact UsExecutive briefings and keynotes.

Thought Leadership keynotes on AI and digital transformation.
With 25 years of experience in digital transformation and strategic change, Jesper Bove-Nielsen helps top management see the opportunities and challenges of strategic application and utilization of AI, including Generative AI. For example, based on the acclaimed bestseller AI Strategy Turnbook for Digital Intelligence.
Jesper's keynotes are both thought-provoking, engaging and entertaining, helping participants see the perspectives of the company or organization. It could be, for example:
Executive Briefings on AI and Strategic Change
• Boardroom briefing - “What the board should know about AI”
• Management Group AI - “How Does GenAI Affect Our Workforce?”
• Municipal Councils - “How can we use AI to free up more resources?”
In connection with keynotes, it is possible to purchase copies of the book, possibly as print-on-demand books with business-customized forewords and the like.
Want to hear more? Contact us for a non-binding chat. Write to jbn@spintype.com, call 30 91 92 93, or book a conference call below.
Book a conference callAI as a strategic option.
Thoughts on long term strategy.
The AI journey requires patience, strategic insight and gradual investment — and it takes a mindset to dare and want to experiment. In Jesper Bove-Nielsen's book AI Strategy - Digital Intelligence Turnbook, the “Strategic Option” model is used as the starting point for a long-term approach to business investment in AI. The option model was originally developed by Graham R. Mitchell and William F. Hamilton in the article “Managing R&D as a Strategic Option.”
Dramatic technological changes, such as AI often involves uncertainties, especially in the early stages. By dividing the process into three phases, we can reduce risk and gradually increase investment as uncertainty lessens and potential becomes clearer.
The three phases:
1. Experience building
• Identifying AI potential through small experiments
• Focus on fast learnings and low investment
• Assessment of technological readiness and organizational adaptation
2. Strategic positioning
• Development of pilot projects with low to moderate investment
• Adjustment and improvement of existing AI initiatives
3. Business Development
• AI becomes part of the business model and creates new growth opportunities
• Greater investment in proprietary AI solutions and data-driven innovation
• Focus on automation and continuous optimization
The value of an option approach:
• Reduced risk — Start small and build experience along the way
• Quick gain — Identify and implement quick wins in the early stages
• Continuous learning — Ongoing feedback and adjustment ensures optimal development
• Increased ROI — Maximizes ROI by matching AI projects with business needs
Take us on the journey — together with your technology partner or agency.
Interested in hearing more? Read the AI strategy book or contact us to learn more about why the options approach is interesting for creating lasting change and competitive advantage. Take your agency or client under your arm. We love working with others who are passionate about making a difference.
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